In the first of what we hope will be an ongoing, occasional series on local businesses and their place in the Queen City, Emeran Langmaid describes the allure of opening a coffee shop in downtown Manchester.
A&E Custom Coffee Roastery is an award-winning coffee roaster based in Amherst, and founded by Emeran Langmaid in 2001. Given her background in textiles and manufacturing, the Queen City is a natural place for Langmaid’s latest endeavor: the A&E Coffee & Tea cafe that recently opened in the former J Dubs space in downtown Manchester.
“Why Manchester?” I get that question a lot. In fact, I ask that question a lot. What makes Manchester a good place to open a business, a craft coffee and tea cafe nonetheless? Now that I am open, I daily rely on my answer to that question.
The hard facts are that Manchester is one of the larger cities in New England. It is continuing to grow and get favorable rankings as a “great place to live and work” among leading magazines such as Forbes and Money. For a coffee/tea cafe, those are great statistics. However, that alone is not why I opened a second location in Manchester.
You see, at the core, I am an underdog. I like the raw and grittiness that eventually produces something amazing and beautiful. I started a coffee roasting company with two pennies rubbed together, and have grown it to a successful, sustaining company that employs people, creates an environment where everyone is welcome, and has a net positive impact on all we touch; coffee and tea producers all the way to our customers. We take tremendous care and pride in our product and want to pass along that enjoyment to all around us. Manchester has its own underdog history with the rise and fall of the textile industry. It is certainly on the upswing, but as with us all, has areas of improvement.